New rules on addressing hospital patients in the south have been called by one consultant 'Political correctness gone mad'.
Under strict new rules for employees, patients in hospitals in the Republic can only be referred to by their first name.
Pet names like dear, love, girls and lads are to be banned on wards with patients only to be referred to by their first name.
There is also a warning on referring to patients by their bed number or their ailment such as "the one with the hip".
The communications programme has been rolled out in 18 hospitals around the country and is expected to be extended to others in the coming months.